JASPER MORRISON
“I’m interested in how things interact with everyday atmosphere or everyday settings, not in a showroom or on the page of a magazine, but in real life. The goal is to design things that perform in a natural and balanced way without any pretensions. I’ve done a lot of products which deal with this issue including footwear and eyewear, and now I’m excited to apply a similar approach for Jijibaba, to design clothes which perform naturally as a sum of their details, materials and cut in an everyday context.”
